The consumer world has wholly embraced the concept of Product Drops, where new fashion, footwear, cosmetics and more are launched as social fan-fests.
Online retailer Betabrand has developed a whirring social shopping machine that combines the best qualities of Twitch and Peleton for a uniquely interactive live product-launch experience.
“Betabrand has always aimed to turn clothing into a community experience,” says founder of BetaBrands Chris Lindland. “Millions of fans have already voted for designs they want us to make. Now we’re thrilled to turn this social energy into a weekly shopping bazaar.”
This hyper-social commerce tech is now in beta, with new products, chats, GIFs, emojis, and interactive tech launching every Friday at 9:10AM Pacific.
San Francisco-based Betabrand gives consumers a voice in design, inviting them directly into clothing’s creative process. From the first sketch to the last pixel, Betabrand’s fans dictate the brand’s direction.
For more information contact: Chris Lindland – firstname.lastname@example.org